(A) Mapping & Profiling - Color Ad is able to generate demographic
reports and customized maps that help pin-point your target market.
Based on store location, we can find your customer base within a
specific trade area including Full and sub zip codes, city names,
household counts, delivery frequency, and distance to store (site) in
miles.
(B) Demographic Analysis - Through its partnership with Valassis, Color Ad can offer a wide variety
of demographic variables that help zero in on your target market. These
are broken down into different categories such as, Industry, Gender,
Age, Ethnicity, Home Ownership and Income. We are able to target your
average customer and bring in new customers.
(C) Current Market Research - Color Ad has access to the most up-to-date market research to ensure accurate data. This research is provided by: Claritas, Experian, Equifax, infoUSA, Audit Bureau of Circulations, GDT, ACNielsen, Scarborough Research.
Advertising Provides The Retailer With Ways To:
Communicate a stores personality • Indicate the stores place in the
community • Build the store name and brand • Build the importance of
shopping here • Tell the news about the merchandise • Announce sales and
promotions • Build traffic • Reach customers beyond the normal transit
pattern • Win new customers! • Effective retail advertising • success in
driving additional • Return on investment.
Frequency
Continuous exposure is critical to properly achieve and maintain, Top of
mind awareness. Thorough planning and scheduling will assure the proper
timing of each delivery to your targeted customers to produce a
consistent flow of eager customers into your store EVERYDAY!
Management
The sales generated from every target market or zip code are examined
each month to constantly fine tune and maximize the effectiveness of
your campaign and your return on investment.
Target Market
Comprehensive demographic market analysis of all the customers located
around your store. Color Ad also has the capability of offering sub-zip
codes supported with the latest in industry data. This allows you to get
the most out of your advertising dollars with the biggest return on
your investment. All of this is provided FREE to our customers.
Direct Mail Marketing
